Mr. Reid Hoffman
Lead Donor
Mr. Hoffman is the co-founder of LinkedIn and a partner at Greylock Partners. He currently serves on the boards of companies such as Airbnb, Apollo Fusion, Aurora, Coda, Convoy, Entrepreneur First, and Microsoft, as well as on the boards of non-profit organizations such as Kiva, Endeavor, CZI Biohub, Do Something, Stanford’s Human-Centered AI Initiative, the MacArthur Foundation’s 100&Change.
Mr. Hoffman hosts the Masters of Scale podcast. He is the co-author of three best-selling books: The Start-Up of You, The Alliance, and Blitzscaling. He earned a master’s degree in philosophy from Oxford University, where he was a Marshall Scholar, and a bachelor’s degree with distinction in symbolic systems from Stanford University.
Prof. Fred Kofman President
Prof. Kofman holds a PhD. in Economics from the University of California, Berkeley. He serves as Senior Leadership Coach at Google, founding president of the Conscious Leadership Center at the Tec University in Monterrey, and founder and president of the Conscious Business Center International.
Previously, Prof. Kofman served as Vice President of Executive Development at LinkedIn and was a co-founder of Axialent, a global consulting company that has delivered leadership programs to more than 15,000 executives worldwide.
Prof. Kofman is a former professor at MIT and the author of the trilogy Metamanagement (2001), Conscious Business (2006) and The Meaning Revolution: The Power of Transcendent Leadership (2018).
Mr. Zur Genosar Co-Founder & CEO
Zur is acting CEO of the Hoffman Kofman Foundation and personally oversees every leadership program initiated by the Foundation. He is deeply committed to nurturing each and every program participant on the path to becoming an example of excellence.
Zur is Co-Founder of Wisdom@Work, which specializes in optimizing team work and execution based on mindfulness, awareness and personal values, and Co-Founder of SOLEX, one of Israel's largest developers of Solar Fields.
He was formerly CEO at PCT Technologies, and Director and Head of Business Unit at IDE Technologies, both belonging to the DELEK Group. Zur is also a former Vice President of Mergers & Acquisitions for the Sybil Group, and associate at one of Israel's top 20 Law firms.
Zur earned his Law Degree from the Tel Aviv university. He is also a certified senior Yoga and Mindfulness teacher. Together with his military service as an intelligence officer in a classified unit, Zur is a well-rounded professional with a comprehensive 360-degree skill set.
Mrs. Tamar Kra Orlev
Co-CEO
Tamar has many years of experience in management and leadership. For almost a decade Tamar was the CEO of a large sized alumni network and non-profit organization - the Shaldag Unit Alumni Foundation. She is skilled in management and interpersonal connections, community development and engagement, production, budget planning and fundraising.
Tamar has a Bachelor's degree in Social Business Management and Education and is also a certified school teacher. She has gained comprehensive experience in the Impact world and Impact Assessment. During her army service she served as the unit commander's office manager in Israel's Air force elite unit.
Tamar believes that positive leadership and a positive life perspective is the main key to achieving 'success beyond success' and leading a fulfilled life.
Dr. Yael Ben Horin
Senior Facilitator
Dr. Yael Ben-Horin is a certified Occupational and Organizational Psychologist and CBT therapist with over 30 years of professional experience. She holds a PhD in Psychology from the University of Haifa and is a faculty member at the School of Group Facilitation at Tel Aviv University. She also chairs the Ministry of Health’s Professional Committee for Occupational and Organizational Psychology. Yael has published articles and book chapters in the fields of organizational consulting and group facilitation.
Yael’s professional work integrates organizational psychology, leadership development, and therapeutic practice. Her areas of expertise include executive coaching, leadership development, occupational psychology, and group interventions aimed at team building, organizational learning and strengthening individual, team, and organizational resilience.
Throughout her career, Yael has worked with global companies, providing organizational consulting and personal coaching to senior executives. As part of her work with the public sector and NGOs, Yael serves as a consultant to the Israeli Courts Administration. She led the Young Israeli Leadership Program in collaboration with the late President Shimon Peres and has developed and facilitated leadership programs for women in the political arena.
Yael is an IDF veteran and served as an organizational consultant in the Israel Defense Forces, where she worked as a psychologist and held organizational development roles in the Israeli Navy and at the IDF School for Leadership Development.
Alongside her organizational work, Yael works as a therapist, drawing on CBT and trauma-informed approaches. Her therapeutic work focuses on coping with trauma and stressful life events, strengthening personal resilience, and supporting individuals through professional and personal transitions.
Dr. Smadar Porat
Senior Facilitator
Dr. Smadar Porat holds a PhD in Sociology from the Hebrew University, Jerusalem, and received her B.A. and M.A. from the Department of Psychology at the University of Haifa. Her research interests include complexity leadership, leadership from a network perspective (Social Network Analysis), relational leadership, and emergent leadership.
Smadar was the Head of R&D at the Institute for Quality Leadership (IQL), where she led a professional global team of leadership developers and managed innovative platforms for leadership development.
Today, Smadar serves as CEO and founder of DUX, a leadership development consulting firm, alongside her work as a senior facilitator and consultant for leadership development programs in local and international organizations, focusing on "leading managements," leadership in times of disruption, and leadership for innovation. She also facilitates and mentors innovation communities and leadership communities. In addition, she is a consultant to the Courts Administration Organization and serves as a consultant at the Mandel Foundation for leadership.
Smadar is an expert in architecting tailor-made leadership programs, exploring the unique mission and tasks of organizations, shaping the required leadership capabilities, and helping leaders unleash their leadership potential.
Ms. Reli Levy
Senior Facilitator
Reli has over 20 years of experience as VP and part of management teams in various companies ('Meuhedet' Health Care, AMITIM Pension funds, Check Point Software and more). She is a passionate leader with a proven track record of building and leading large-scale organizations, achieving and exceeding business goals through complex problem solving and decision making, and applying positive leadership to foster growth and empower employees. Reli is strong believer in Positive Leadership, which is based on combining management (personal and professional) with a positive life perspective.
Reli holds a MSc. in Applied Positive Psychology from New Buckinghamshire University in the UK. In addition, she has completed numerous courses including Groups Facilitating at Semimar Hakibbutzim, Coaching studies at the CTI, Positive Psychology at IDC (Israel) and Kripalo (NY) and is the first Israeli Certified teacher for the exclusive program born at Google, Search Inside Yourself that teaches practical mindfulness, emotional intelligence and leadership tools.
In the past year Reli has been an executive and personal coach for personal development and career growth, and an independent consultant and speaker in the field of Customer Experience, and Positive Psychology & Mindfulness training leaders, teams, and individuals to optimize their impact at work and live their best life.
For the last ten years, she has been practicing yoga and mindfulness meditation.
Ms. Iris Raor Baratz
Senior Facilitator
Iris has held leading senior positions in a variety of sectors over the past 15 years, spanning from private, public and governmental companies, commercial and residential real-estate, and in the high-tech industry. She specializes in business management and development, by creating Economic &Social Value-Based Strategies benefiting all stakeholders involved.
Iris holds an MBA (with honors) from the Technion Institute and a B.A. in Computer Science & Economics (with honors) from Tel-Aviv University. She completed a course in “Public Board Management”, a course in “Personal Coaching” at GOME College and the “Conscious Business Academy” program.
In her previous position, Iris served as the General Manager of the Port of Tel-Aviv and the General Manager of "Sarona Village", leading all of the financial, strategic, cconstruction and cultural aspects. During her time in the High-Tech world, she served as a Market Analyst, Product Manager and Software Developer.
Iris currently serves on the boards of governmental institutions such as Mikve-Israel and as a consultant to companies and individuals in the business, management and personal skills development fields. She is a volunteer mentor in the elite IDF units alumni associations mentoring programs, “Woman2Woman” (8200) and “Hamisdar” (Sayeret Matkal). She studies and practices yoga and meditation on a daily basis.
Mr. David Solomon
Senior Facilitator
David recently retired from 36 years of service in the Israeli Army Special Forces followed by a tenure at the Prime Minister’s Office.
Born in South Africa, David has a global outlook and embraces diversity of culture and thought, thanks in part to the positions he served in abroad as well as extensive international travels.
Over decades of experience leading teams in tough environments and situations, David has unique battle proven experience in leadership and command development. This is complemented by strategic planning capability, homeland and national security expertise, complex project management ability and a strong emphasis on value-based conduct and core team building.
David hold a BA in Business Administration from Middlesex University, London, UK and an MA in Government with a specialization in Counterterrorism from IDC, Herzliya, Israel. In addition, David is a graduate of The Wexner Senior Leadership Program at Boston’s Harvard University.
These days David is the Chairman of Fetcherr, an Israeli AI driven startup, a member of an angel investment team and is on the Board of Trustees of Scorpius, a new and innovative Israeli Venture Capital Fund.
David is the Chairman of the LEAD Alumni Foundation, a new NGO which aims to create positive impact by actively tackling and confronting the key challenges facing Israel and the Jewish Diaspora.
Ms. Adi Pimentell
Senior Facilitator
Ms. Adi Pimentel
Senior Facilitator, Program Manager & Head of Coaching
Adi retired from the IDF in 2013 after 25 years in the Intelligence Corps as a Lt. Col. (Ret.). She held roles in research, officer course command, and in the Prime Minister's Office. She currently serves in the reserves within AMAN's Behavioral Sciences Department, facilitating leadership programs for senior commanders.
Adi is a certified professional coach (PCIL) and supervisor, with expertise in group coaching, happiness consciousness, and relationships. She facilitates groups, leads teams, and conducts conscious leadership and mindfulness workshops for military commanders and civilian managers. For several years, she taught coaching under dual accreditation from the Israeli Association for Coaching and the International Coaching Federation (ICF). She currently teaches coaching in longevity studies for physicians at Reichman University and in leading HMOs.
Alongside her work supporting individuals through personal and professional development and decision-making processes, Adi volunteers as a mentor for Intelligence Corps veterans through "Ma'avarim" and mentored female Duvdevan veterans through "Amarna". She also serves as a group facilitator on international jeep tours with "Magma", and helps develop yoga workshops at "Yoga Horizon."
Adi holds a B.A. in Middle Eastern Studies and is a graduate of personal (PCIL), group coaching, and supervision programs at Gomeh College, alongside military and civilian leadership programs.
Mrs.Tony Arad Felik
Senior Facilitator
Tony is a seasoned Tech Executive, bringing 25+ years in engineering and senior R&D leadership roles. She possesses a deep, firsthand understanding of the strategic challenges involved in leading global, multi-cultural teams through periods of intense change and hyper-growth. This extensive executive experience equips her to guide leaders effectively within the disruptive environment of the new era of work.
As the founder of ‘From Manager to Leader,’ Tony now dedicates herself to empowering the next generation of leadership. She partners directly with senior executives and managers at the foremost, cutting-edge high-tech companies, providing them with practical, field-tested tools to navigate complexity, focusing on authentic leadership and team engagement to achieve exceptional business results.
Holding a B.A. in Management and Computer Science, Tony is also a Certified Group Facilitator (Adler Institute). Her holistic approach transforms managers into confident, influential leaders by cultivating the self-awareness and personal mastery required to balance operational urgency with sustainable team performance and growth.
Mrs. Galia Halevy Darbi
Community and Operations Manager
Galia has many years of experience in the high-tech industry, as an Assistant CEO and Operations Manager, with experience in both large companies and startups. Galia is also active in the field of mediation as an experienced mediator and as teacher of mediation.
Galia served in an elite unit in the IDF. She graduated in Law and Government from the Interdisciplinary Center, Herzliya.
In parallel, for the last ten years, she has been studying, practicing and breathing yoga.
Mr. Amos Avisar
Mindfulness Facilitator
Amos Avisar has been practicing mindfulness in various settings for 15 years and guides mindfulness courses in the Israeli national education system, non-profit organizations and business organizations. He holds a B.Sc in biology and a M.A in alternative education from Haifa University.
He is the CEO of the “Sagol School for Mindfulness-Based Social Emotional Cultivation” at the “Muda Institute for Mindfulness, Science and Society” at the“Sagol Center for Brain and Mind” at the School of Psychology at IDC Herzliya.
Amos believes that, deep down, there is no difference between taking responsibility for one’s own well-being and taking responsibility for the well-being of others.
Mrs. Mori Herzel
Operations & Technology Manager
Mori is a graduate of the PIF program and today leads its operations and technology with heart, creativity, and dedication. She holds a degree in Culture and Event Production from Sapir College and brings with her rich experience in wellness and sports production, both in high-tech companies and independent initiatives.
Mori is a certified LICBT therapist from the Levinstein and Wingate Institutes, a running coach, and a dedicated yoga practitioner. Her work is grounded in human connection, emotional resilience, and the belief that personal growth happens through movement – both physical and social.
With a thoughtful and hands-on approach, Mori focuses on building effective operational systems, improving processes, and leveraging technology to support meaningful engagement and collaboration that leads to action.
Mr. Oren K.
Program Manager - Security Division
Oren recently completed a 24-year career as an officer in the Israeli Navy Special Forces, followed by a tenure at the Prime Minister’s Office. Throughout his service, Oren brings extensive experience in leading teams within complex operational environments, particularly in high-pressure and dynamic settings. His expertise encompasses strategic planning, enabling organizations to navigate multifaceted challenges effectively. Central to his leadership approach is a commitment to value-driven principles, fostering cohesive team development grounded in shared values and purpose.
Oren holds a Bachelor,’s degree with excellence in Social Sciences and an Executive Master of Business Administration (EMBA).
Oren believes that before a commander or leader can effectively engage with their team, mission, or objectives, they must first attain a deep understanding of their own internal state. Military and security leadership ranks among the most profound challenges, demanding guidance under intense pressure and the heavy responsibility of safeguarding lives. Yet, it is precisely within these high-stakes environments that inner truth and self-awareness become indispensable.
Mrs. Reut Meirson Katzir
COO, Security Division
Reut is an Organizational Psychologist with more than a decade of experience leading people and organizational development in global, high-growth technology companies.
Reut serves as COO of the Security Division at Hoffman Kofman. She has been closely involved with the Foundation for years, as a graduate of the ATLAS program, a facilitator, and Co-Chair of the ATLAS alumni community.
Most recently, Reut served as VP of People at Darrow, a legal-AI company, where she led a global HR team overseeing organizational development, leadership development, performance management, compensation and engagement. Before that she was VP HR at Hysolate and Director of HR at Dynamic Yield.
Reut served as an Education Officer (Lieutenant) at Ramat David Air Force Base and in the Ordnance Corps, delivering leadership and educational workshops for commanders and soldiers.
Reut holds an M.A. in Social and Organizational Psychology from Bar-Ilan University and a B.A. with honors in Psychology and French Studies from Tel Aviv University. A lover of languages and cultures, she is also a self-confessed Bikram Yoga addict.
Reut believes that leadership thrives in a culture of candor and psychological safety - the foundation that allows people and teams to speak the truth, own the outcome and perform at their best in complex, uncertain realities.
Ms.Tal Farhi
Program Manager
Tal brings extensive experience in leadership and organizational management. She served for seven years as a combat officer in the Israeli Air Force and later as a company commander at the IDF Officers’ Training School.
She is skilled in organizational and managerial development, group facilitation, and community leadership.
Tal holds a B.A. in Psychology and an M.A. in Organizational Consulting and Development from Reichman University.
Her work spans personal development and systemic perspectives; in recent years she managed at Ein Prat Academy and supported senior leaders in the public sector through Maoz.
She believes that true leadership emerges from self-awareness, the courage to face challenges directly, and the ability to build relationships grounded in trust, attentive listening, and shared responsibility.
Ms. Aviv Molcho
Adminstrator Manager
Aviv has a strong background in employee experience and office management within the high-tech industry.
Her work focuses on ensuring efficient office operations, streamlining administrative processes, and creating an organized, supportive work environment.
Aviv holds a B.A. in Special Education and has hands-on experience working with special-education populations.
She is also studying professional cosmetology, and is known for her attention to detail, strong interpersonal communication, and warm, attentive presence.
Aviv believes in the potential inherent in people and is dedicated to creating a values-driven environment that allows individuals and teams to thrive.
Mrs. Dor Eliraz
Community Manager
Dor brings extensive experience in community leadership and crisis support. In recent years, she has served as the Casualty Support Coordinator for the Shaldag Unit (Reserves) and led key resilience projects for the Shaldag Foundation, including therapeutic frameworks and producing combat recovery journeys.
A former Air Force Officer, Dor brings nearly a decade of experience in producing large-scale corporate events and ceremonies. She holds a B.A. in Management and Communication from the Open University and studied Interior Design at the Technion.
Dor approaches her role with a passion for human connection, storytelling, and the fine details that bring people together.
