"Conscious Business" – A Revolutionary and Practical Guide

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"Conscious Business" is a groundbreaking, clear, and practical book that offers individuals and organizations a path toward ethical action, self-fulfillment, and creating value for both the individual and society.

 

Fred Kofman explains that consciousness in business means aligning your work with your inner values and sense of purpose. A consciously managed business seeks to promote the well-being and happiness of all stakeholders: employees, shareholders, suppliers, and the community. By fostering integrity, solidarity, and mutual respect within the organization, such businesses achieve exceptional performance and long-term sustainability.

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Key Practices of Conscious Business

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1. Unconditional Response-Ability – Becoming the main player in the story of your life.

2. Uncompromising Integrity – Understanding what true success means: "Success beyond success."

3. Authentic Communication – Expressing your truth without harm and inspiring others to do the same.

4. Flawless Commitments – Coordinating collaborative action in a reliable and efficient way.

5. Right Leadership – Focusing on being, not just doing, as the ultimate source of excellence.

 

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About the Author

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Fred Kofman is an economist and former MIT professor (Teacher of the Year, 1992), and a world-renowned advisor to major global companies like Google and LinkedIn. His approach blends personal values, mutual accountability, and integrity to foster exceptional leadership and excellence.

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🇮🇱 In Israel

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The Hoffman-Kofman Foundation has established a national leadership program inspired by the book, aimed at promoting these principles throughout Israeli society.

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 Praise for the Book

• Sheryl Sandberg (COO, Facebook):

“Consciousness has a profound impact on business. Working in alignment with our values inspired my team to be better professionals—and better people.”

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• Peter Senge (MIT professor):

“A must-read for our time... Kofman offers a powerful framework for uniting the material and spiritual dimensions of work.”

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• Ken Wilber (Philosopher):

“Fred takes us on a fascinating journey, revealing what business would look like if it had both a heart and a mind—conscience and awareness.”

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• David Meador (CFO, Detroit Edison):

“Fred’s work allowed us to shift our organizational culture faster and more sustainably than any other effort.”