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2X Books – Conscious Business

2X Books – Conscious Business

₪236.00 Regular Price
₪198.00Sale Price

"Conscious Business" – A Revolutionary and Practical Guide

"Conscious Business" is a groundbreaking, clear, and practical book that offers individuals and organizations a path toward ethical action, self-fulfillment, and creating value for both the individual and society.

Fred Kofman explains that consciousness in business means aligning your work with your inner values and sense of purpose. A consciously managed business seeks to promote the well-being and happiness of all stakeholders: employees, shareholders, suppliers, and the community. By fostering integrity, solidarity, and mutual respect within the organization, such businesses achieve exceptional performance and long-term sustainability.

 

Key Practices of Conscious Business

  • Unconditional Response-Ability – Becoming the main player in the story of your life.
  • Uncompromising Integrity – Understanding what true success means: "Success beyond success."
  • Authentic Communication – Expressing your truth without harm and inspiring others to do the same.
  • Flawless Commitments – Coordinating collaborative action in a reliable and efficient way.
  • Right Leadership – Focusing on being, not just doing, as the ultimate source of excellence.
 

About the Author

Fred Kofman is an economist and former MIT professor (Teacher of the Year, 1992), and a world-renowned advisor to major global companies like Google and LinkedIn. His approach blends personal values, mutual accountability, and integrity to foster exceptional leadership and excellence.

 

🇮🇱 In Israel

The Hoffman-Kofman Foundation has established a national leadership program inspired by the book, aimed at promoting these principles throughout Israeli society.

 

Praise for the Book

  • Sheryl Sandberg (COO, Facebook):

“Consciousness has a profound impact on business. Working in alignment with our values inspired my team to be better professionals—and better people.”

  • Peter Senge (MIT professor):

“A must-read for our time... Kofman offers a powerful framework for uniting the material and spiritual dimensions of work.”

  • Ken Wilber (Philosopher):

“Fred takes us on a fascinating journey, revealing what business would look like if it had both a heart and a mind—conscience and awareness.”

  • David Meador (CFO, Detroit Edison):

“Fred’s work allowed us to shift our organizational culture faster and more sustainably than any other effort.”

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