2X Books – Conscious Business

"Conscious Business" – A Revolutionary and Practical Guide
"Conscious Business" is a groundbreaking, clear, and practical book that offers individuals and organizations a path toward ethical action, self-fulfillment, and creating value for both the individual and society.
Fred Kofman explains that consciousness in business means aligning your work with your inner values and sense of purpose. A consciously managed business seeks to promote the well-being and happiness of all stakeholders: employees, shareholders, suppliers, and the community. By fostering integrity, solidarity, and mutual respect within the organization, such businesses achieve exceptional performance and long-term sustainability.
 
Key Practices of Conscious Business
Unconditional Response-Ability – Becoming the main player in the story of your life.
Uncompromising Integrity – Understanding what true success means: "Success beyond success."
Authentic Communication – Expressing your truth without harm and inspiring others to do the same.
Flawless Commitments – Coordinating collaborative action in a reliable and efficient way.
Right Leadership – Focusing on being, not just doing, as the ultimate source of excellence.
 
About the Author
Fred Kofman is an economist and former MIT professor (Teacher of the Year, 1992), and a world-renowned advisor to major global companies like Google and LinkedIn. His approach blends personal values, mutual accountability, and integrity to foster exceptional leadership and excellence.
 
🇮🇱 In Israel
The Hoffman-Kofman Foundation has established a national leadership program inspired by the book, aimed at promoting these principles throughout Israeli society.
 
Praise for the Book
Sheryl Sandberg (COO, Facebook):
“Consciousness has a profound impact on business. Working in alignment with our values inspired my team to be better professionals—and better people.”
Peter Senge (MIT professor):
“A must-read for our time... Kofman offers a powerful framework for uniting the material and spiritual dimensions of work.”
Ken Wilber (Philosopher):
“Fred takes us on a fascinating journey, revealing what business would look like if it had both a heart and a mind—conscience and awareness.”
David Meador (CFO, Detroit Edison):
“Fred’s work allowed us to shift our organizational culture faster and more sustainably than any other effort.”